What makes someone stand out in the crowd – could it be they just have more Chutzpah? This is the one cold calling technique which is a must have to succeed in starting customer conversations.
If you don’t back yourself with loads of self-confidence, why should anyone else care what you have to say!
Nothing opens the door faster than a big dose of Chutzpah!
Chutzpah means extreme self-confidence or audacity (usually used approvingly).
Why is it that some people just seem to know everyone? That’s because they make it their business to bother whilst most people don’t.
Okay, let me explain it to you. The reality is that most people actually don’t make the effort to know other people. They get into a crowded room and simply clam up. We assume it’s impossible to meet certain people so we don’t even bother to try. Many of us look at the crowds surrounding the person of interest and think it will take too long to get to them. We think people are inaccessible when, sometimes, all it takes is some logic and ‘Chutzpah’ to find the right pathway to that person. One encounter with the ‘right’ person could change your entire career. Often entrepreneurs tell us it was one chance meeting or picking up the phone which changed their destiny.
Another thought is Believe in Yourself – when it comes to any goal, the first step to achieving it is simply believing that you will. If your ambition is to meet someone who you’ve always wanted to meet make it happen! Mary Kay Ash recognized today as America’s greatest woman entrepreneur who founded Mary Kay Cosmetics says, “Pretend that every single person you meet has a sign around their neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.”
A good way to meet someone new is to start with your LinkedIn network and connect via a personalised message. Use that as the excuse to start the conversation. It’s a great icebreaker. I have done it many times before and it has resulted in me reaching many important connections for work.
Whilst I am a huge advocate for LinkedIn – it is purely a method to ‘connect’ and warm up introductions. Once you connect with the person you take the conversation off the social media platform and correspond via email or a letter (doesn’t that sound original). Better still pick up the phone. You would say, “Further to connecting with you on LinkedIn I thought it would be great to start the conversation and discuss XYZ.” If you have a sense of humour and are comfortable, make a joke, say… “I know you hate cold callers, so do I… but I really wanted to speak with you.” Amplify your great personality, let the person want to continue the conversation because you sound so great!
Do not be tempted always to send important emails via the LinkedIn Inbox you are diluting your message and becoming spam. If it’s a significant message give it the importance it deserves by putting time into crafting a message that will be worthy of the person’s attention.
Lastly, having Chutzpah is not an arrogance, it’s rather a self-belief that you can make a difference to the people you meet. It’s clichéd I know but that’s how I feel.
With seven billion people on this planet, you are a marketing dream. Totally unique and awesome. Simply be the very best version of yourself – everyone else is taken!
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PS “Amplify your great personality.” I would like to explain this further. We all have traits, i.e. great sense of humour, good listener, fun, outgoing, positive, upbeat, empathetic, kind and the list of traits just go on. They say, “Knowing others is wisdom, knowing yourself is enlightenment.” Therefore, when you know what makes you great… amplify it and shine in everything you do!
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